Where to take the Burstwick Pro Shop in 2017

Callaway Golf

Since the announcement of Nike removing hardware from their product line from 2017 we’ve been contemplating what direction to take our pro shop next. With many things to consider, the first thing we did was put out an online survey to the members at Burstwick.

I had in my head an idea of what I thought the results would be, but there were actually a couple of surprises in there. Overall I wasn’t too far from the mark, but it just goes to show what a bit of market research will do for you.

Golf apparel

Introducing the next club manufacturer to be stocked at Burstwick: Callaway. Callaway was the leader of the hardware section of the survey and I’ve always like the idea of stocking Callaway (although never had the space until now) so this was a perfect fit.

I am meeting with the sales representitive in the next fortnight to have a look at the Callaway and Odyssey range, but I can’t put a date on when the first equipment will arrive yet, but I know I’m very excited, so watch this space!

The other two sections of the shop which we have yet to make a decision on yet are footwear and apparel. 

As Nike Golf are still continuing with their footwear and apparel lines it makes the decision more difficult than the hardware as I like to try and stay loyal to my suppliers. However, I am seeing this whole situation as an opportunity for the club to maximise potential for the shop and also stock what our members would like to see. Going back to the survey that I put out, a few thoughts have been put in my mind about where to go, but I have decided not to make a decision just yet as we’re looking at spring/summer 2017. We are looking forward to meeting a few sales reps and gathering some more information before making a move.

Pro Shop Improving All The Time

We’ve been thinking a lot lately about what impressions our pro shop gives to golfers coming into the clubhouse at Burstwick. Being an integral part of our open-plan clubhouse, we’ve sometimes felt that the pro shop has looked a little messy in comparison to the clean look of the restaurant and bar (especially since the bar was refurbished).

Because of this, we’ve been looking at ways we can improve the look of the shop and also display our items more effectively. Having done a lot of research myself I’ve found that quite often in retail, less is more. Now there’s a phrase we hear a lot in our lives but in this case it really rings true.

In the past we have been victims of trying to pack as much choice into the shop as possible in the hopes that we can cater for everyone’s needs but this has had the opposite effect because it can easily look like a jumble sale, and that actually detracts customers from wanting to look in the first place!

Over the past few months we have been working on slowly reducing the amount of stock we have in the pro shop, and creating ways to display what we are selling in a much more clear and informative way, so that customers feel welcome and are able to see what is available in the shop.

Yesterday we built and installed a brand new Nike Golf display unit which now sits as the centrepiece in the middle of the shop, showcasing the latest apparel, headwear and shoes for all to see.

Come into Burstwick Country Golf now, just 10 minutes from Hull, and treat yourself to some of the latest fashion and equipment. Don’t forget also that if you don’t find something in our shop, we can still get it for you and usually price match!

New Nike and PING Equipment Now In Stock!

We've been very busy in the shop recently as we've been taking in lots of new stock for the 2016 season (and there's still more to come!). The two main things we're currently raving about are the new Nike Vapor Fly and PING G Series equipment ranges, which are already selling like hot cakes!

Nike Vapor Fly

Nike's new range has been well documented on TV by the likes of Rory McIlroy, Paul Casey, Nick Watney, Kyle Stanley and many more players on tour. The new range features an iconic blue head on the woods range and is certain to catch an eye on the golf course. The performance is stunning and we think once you've seen them you'll fall in love.

 

Ping G Series

PING have also just introduced their new range of woods and irons, called the PING G range, which replaces the G30 family. They have brought out three different drivers (Standard, Straight Flight Tec, and Low Spin Tec) and woods (Standard, Straight Flight Tec, and Stretch - which is more like a mini-driver type of shape) to cater for different levels of ability, so that every golfer can have a G series club in the bag.

Try Them Now!

Why not come have a look at both of these fantastic ranges and maybe give them a try in a free fitting session! Pop into Burstwick Country Golf, just 10 minutes from Hull, now!